Laura Biagiotti Forever Touche d''Argent, 60 ml, Ei uudelleentäytettävä pullo, Bergamotti, Mustaherukka, Päärynä, Rosépippuri, Iiris, Kielo, Pioni, Tuberoosa, Myski, Valkohankajäkälä, Tonkapapu, Vanilja, Ruisku
FBAC4895-B52C-4E03-B099-A6A8F8B8017B Created with sketchtool. 706D6907-81E1-46A2-B8F9-7B702A1EF2C7 Created with sketchtool. 6A870209-E7F5-44F5-A66F-09E20C85A0DC Created with sketchtool. 0BB04D6C-A9AB-4913-BF4F-5A23954E68E1 Created with sketchtool. 501E26C7-66C1-4DAA-B740-6CFAF55A1B39 Created with sketchtool. C105F7D3-D5EE-43C9-9EE8-05CC42B296D4 Created with sketchtool. D94689D8-7CBB-41C8-AC06-F79D81FF82D5 Created with sketchtool. DA4C7ED9-2512-4D52-94F0-92800F2A6E04 Created with sketchtool. 42E133FD-828F-4CF4-A0BF-560014487A57 Created with sketchtool. F52D9745-4BFD-4506-BEEF-630FD09EF2D9 Created with sketchtool.
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Parfym guide

Guidning kring dofter och deras hållbarhet:

Parfume (Parfume) - 20% -30% ren parfymessens, med en hållbarhet på upp till 24
timmar.
• Eau de Parfume (EDP) - 15% -20% parfymessens, är en kraftfull doft
med en hållbarhetstid på ungefär 5-8 timmar.
• Eau de Toilette (EDT) - 5%
-15% parfymessens, är en mer dämpad doft och vanligtvis hållbar ungefär 3
timmar.
• Eau de Cologne (EDC) - 2% -4% parfymessens, enkel dämpad doft till
uppfriskning af t.ex. EDT, klarar upp till ungefär 2 timmar.
• Eau Fraiche
(Eau Fraiche) - 1% -3% parfymessens, som EDC men lite mildare och uppfriskande
doft, varar upp till 1 timme.

Ju mindre parfymessens som en doft
innehåller, desto mer alkohol blandas därmed i de dofter du köper. Alla dofter
är originella och blandas så väl som förpackas av tillverkaren.

För den
bästa användningen av de dofter du köper, applicera doften på dina pulsområden -
handled, nacke, knäspänne och ankeln. Gnugga inte i handleden med parfym, det
försämrar doftkvaliteten och därvid också dess hållbarhet.

Silver symbolizes the woman, the moon, water and fertility. It has the power to retain positive energies. Like a sort of magical mirror, it reflects and amplifies the eternal present. For this reason, the new women’s fragrance by Laura Biagiotti is Forever Touche d’Argent, a flanker of Forever, based on women’s extraordinary ability to give a sense of infinity to every kind of love. Forever Touche d’Argent reveals the more mysterious side of femininity: the intriguing aura that every woman secretly cultivates within herself. Jordi Fernandez, master perfumer of Givaudan, created a powerful olfactive score that describes the infinite complexity of a woman’s soul in a new way.

THE DESIGN
Created in collaboration with Lutz Herrmann in Hamburg, the Forever Touche d’Argent bottle vertically reproduces the symbol of infinity. Invented in 1655 by mathematician John Wallis, the symbol is also called lemniscate, which means ribbon in Latin. Not surprisingly, the glass bottle revealing the rosy hue of the liquid appears embraced by the precious curves of a silver metal ribbon that forms the cap on the top and is deliberately left open at the base. Silver, which reflects and protects, is the luminous leitmotif of the white cardboard packaging.

THE CAMPAIGN
In the visual campaign the iconic Spanish Stairs of Trinità dei Monti take on the sidereal beauty of a dream. The celebrity testimonial is Laura Chiatti: wearing a sumptuous Biagiotti evening dress in laminated satin that skims the body and has crystal-studded spaghetti straps, she is a modern depiction of a priestess of the moon.