Wet n Wild Photofocus Foundation Nude Ivory 30ml

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under several different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

GOODBYE PHOTO FLASHBACK: Tested Under several light conditions and with top smartphone models.

- Clear Blue Sunlit Sky
- Outdoors PM
- Indoors PM
- Electronic Flash
- Fluorescent Light
- Bathroom Light
- Nightclub Light

A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with top smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.

‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.

Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user’s selfie skills, phone model, or lighting condition.