Influential Power: 41 presentation tools for turning No into Yes provides 41 practical tools that will enhance and prolong the effect of what you say. The book introduces the principles of soft communication and explains why soft communication has such a strong impact on our decision-making systems.

The 41 tools are: The I - Home Sweet Home - Enter, Pause, Speak - Take Up Space - Lean Forward - Serving Hands - Lingering Hands - Placing Hands - Illustrative Hands - Corridor - Full-Stop Pauses - Priming - Staccato, Legato - Core Statement - The Verb - Visualise it! - The Metaphor - Personal Story - Quotes - Strong Opening - The Elevator Pitch - Never Apologise, Never Explain - Rule of Three - Call to Action - Repeat, Repeat, Repeat - Balanced One-liner - Gap - Step Three - Tagline - Let the Marker Do the Talking - Spaces within Spaces - Stations - Spaces outside Spaces - Centring - Declutter - Shoulder-to-Shoulder - Externalise - Names - Fourth Take - Slides - Cue Cards.